In the case of a product given to a blogger for purposes of a review, the blogger then must disclose that fact, said Richard Cleland, assistant director of the FTC's Bureau of Consumer Protection. Another option would be for bloggers to simply return the product after the review is completed, he said.
That could mean the end of blog giveaways...yippee. I can say 'yippee', because the item is tainted from the filth of being paid for the review.
Or maybe it's just my bitterness at never having won ANYTHING in a giveaway.
If you have advertising on your blog for the products that you review, you might be exempt from the new rules...unless you receive a direct payment for your review.
Some news reports Monday said bloggers could be fined up to US$11,000 for not disclosing paid reviews.Wow, you have to write a heck of a lot of reviews at five cents a word to come up with that fine money.
I fear that my days of reading mommy blogs is over - now they'll be slick, ad-rich cyber billboards. I won't get to find out how all of the little children are doing with teething, potty training, or Kindergarten.
Oh, wait...some blogs are ALREADY little more than product review/giveaway clearinghouses. At least, that's what I thought during my first and last visits to those blogs.
Click here to read the FTC's press release...if you're not too busy hawking.